Digital PR Backlinks: The Ultimate SEO Power Move for 2025

10 Oct

In an online world where algorithms change faster than trends, one thing remains constant: authority matters.
And the most powerful way to build it? Digital PR backlinks — earned, not bought.

At No Strings Public Relations, we’ve seen small brands transform their visibility overnight simply by earning a handful of high-quality links from major media outlets. When a website goes from Domain Authority 4 to 22, or 9 to 21 in a matter of weeks, it’s not luck. It’s strategy.

This guide breaks down what digital PR backlinks are, why they outperform traditional link-building, and how to use them to supercharge your SEO in 2025 and beyond.

What Are Digital PR Backlinks?

A Digital PR backlink is a link from a credible, high-authority media outlet (think Forbes, Business Insider, MailOnline, or The Times) that points directly to your website.

They’re not directory listings, guest posts, or paid placements — they’re earned.
You get them when your brand, founder, or expertise is featured in genuine editorial coverage.

These backlinks are the gold standard of SEO because they do more than drive referral traffic. They tell Google your brand is trusted by top-tier publications, pushing your entire domain higher in search rankings.

How They Differ from Other Links

Link Type	How It’s Gained	Typical Quality	SEO Value	Cost
Guest Posts	Write content for other sites	Medium	Moderate if relevant	Varies (£50–£500+)
Directories	Submit business listing	Low–Medium	Low (good for citations, not rankings)	Usually free
Paid Placements	Pay for inclusion	Often low	Risky if not transparent	High
Digital PR Backlinks	Earned through media coverage	Very High (DA 70–95)	Strong — SEO + GEO benefits	£159 / $199 per link

Digital PR backlinks outperform all other link types because they check every SEO box: relevance, authority, diversity, and trustworthiness.

They’re also “Google-proof” — because they’re earned, not manipulated.

Real Results from No Strings PR Campaigns

We’ve built thousands of backlinks for clients across the UK, US, and Canada — and the results speak for themselves:

+275% DA boost for FranklinParcel.com – from DA4 ➔ DA15

+133% DA boost for PlotPackers.com – from DA9 ➔ DA21 (with just 5 links)

+42% DA boost for Only-Lifts.com – from DA19 ➔ DA27 in just 3 weeks

84 media features for Rudolph Diesel – from DA4 ➔ DA22

One Less Thing – 35+ backlinks taking DA from 0 ➔ 19 in under 12 months

Each campaign delivered lasting authority, not just vanity mentions.

Across all clients, our average DA for earned links is 70+, including placements in Forbes, Business Insider, Bustle, Express, MailOnline, and more.

Why Digital PR Backlinks Work So Well

Digital PR backlinks combine three core ranking signals Google loves:

Authority — When a trusted site links to yours, Google assumes you’re credible too.
Relevance — Articles referencing your industry, expertise, or brand help algorithms understand what you do.
Diversity — A mix of dofollow, nofollow, and branded mentions creates a natural, healthy link profile.

We’ve also found that nofollow links from top-tier publications behave like dofollow links in practice — offering SEO benefit even when technically “non-passing.”

That’s because Google recognises editorial links from high-trust sources as quality signals, regardless of tagging.

How We Build Digital PR Backlinks

At No Strings, we don’t buy or negotiate links — we earn them.
Our process mirrors how journalists actually work:

We identify linkable angles.
We study your brand, product, or expertise to find topics journalists want to quote or feature.
We pitch to live journalist requests.
Every day, hundreds of journalists look for expert sources. We respond fast — often within hours — to secure your spot.
We draft press releases and thought-leadership pieces.
When there’s a story to tell, we write and pitch it directly to our media network.
We focus on media that matter.
Only high-DA, editorially approved publications. No blog farms, no link swaps, no spam.
We report transparently.
Every client receives a list of published links with full DA metrics.

And we keep it simple:

One-off orders of 5 links for £796 / $996
Guaranteed delivery in 2–4 months
Only pay for published links

Why Backlinks Are the Future of SEO

If you’ve got a small budget, start here:

Sign up for free journo request platforms
Create a strong expert profile (bio, photo, topics you can talk about)
Watch for trends and seasonal news opportunities
Be generous with your insight — journalists value speed and relevance
When you’re ready to scale, partner with a PR team that knows how to turn those moments into backlinks

Even 3–5 high-quality backlinks can dramatically increase your Domain Authority and search visibility within weeks.

Common Myths About Backlinks

Myth #1: “Only dofollow links matter.”
Not true — Google values editorial mentions, even when marked nofollow.

Myth #2: “Quantity beats quality.”
A handful of DA90 backlinks will always outperform dozens of low-tier links.

Myth #3: “PR is too expensive.”
Not here — our backlinks start at £159 / $199, making genuine media SEO affordable for small businesses.

Myth #4: “You can automate it.”
AI tools can help find ideas, but relationships, timing, and human storytelling still win.

How Digital PR Backlinks Fit Into the Bigger Picture

Digital PR backlinks are one part of a full marketing ecosystem.

They pair perfectly with:

GEO Digital PR: for broader visibility and AI search optimisation
Expert PR: for personal branding and authority building
Consumer PR: for products, services, and seasonal stories

Together, these form a multi-layered SEO and PR strategy — strengthening both visibility and credibility across every platform.

Final Thoughts

Digital PR backlinks are no longer optional — they’re essential.
They’re the fastest, safest, and most credible way to grow your website’s authority, earn media trust, and future-proof your brand for AI search.

If you want your business to show up when it matters most, start where Google and journalists meet — with real, earned media backlinks.