TERMS OF SERVICE

“PR Backlinks” orders

1. General & Order of Precedence

Any information, representations, examples, or statements made in proposals, on our website, in marketing materials, emails, calls, or other conversations are provided for general guidance only and do not form part of this agreement. In the event of any inconsistency, these Terms and Conditions take precedence and supersede all prior communications, whether written or verbal.

For the avoidance of doubt, no marketing content, sales communication, proposal, estimate, example, or informal correspondence shall override or amend these Terms unless expressly agreed in writing and signed by an authorised director of the company.

By proceeding with your purchase, you confirm that you have read, understood, and agreed to these Terms.

2. Who We Are

We are 15486963 Canada Inc., operating as No Strings Public Relations.
Registered Address: Unit #400, 111 2 Ave S, Saskatoon, SK S7K 1K6, Canada.

3. Client Responsibilities

You confirm that all information you provide, including business history, expert or spokesperson details and credentials, product, service and story details, testimonials, media claims, and affiliations, is true, accurate, and complete.

You must inform us of any reputational, legal, regulatory, or ethical risks, including criminal convictions, insolvency, liquidation, investigations, adverse press, or controversial associations.

You are responsible for clearly identifying any topics, angles, claims, industries, or subject matter that must be avoided when we are drafting or pitching content on behalf of your expert or spokesperson. Failure to disclose topics to avoid does not constitute grounds for complaint, withdrawal, or refund.

Providing false, misleading, incomplete, or withheld information constitutes a material breach and may result in immediate termination without refund.

4. Client Acknowledgement & Due Diligence

The client acknowledges and agrees that No Strings Public Relations is a specialist professional services provider with relevant expertise, experience, and operational capability in the services offered.

By entering into this agreement, the client confirms that they have conducted their own independent due diligence, including reviewing our website, materials, processes, pricing, and service model, and have decided to engage our services based on their own assessment, not on any guarantee of outcomes.

The client confirms they have had the opportunity to ask questions, seek clarification, and obtain independent advice prior to engagement, and that no reliance has been placed on informal statements, examples, or representations outside these Terms.

5. How We Charge

6 links – full payment upfront.
5–10 links – paid via monthly instalments.

Payment Plans

Your first payment is taken at the time of purchase. Remaining payments are automatically charged at 12:00am UK time on the same calendar date each month as your initial payment.

Example: If you purchase on 14 April, subsequent payments will be charged at 12:00am on the 14th of each following month.

If a payment fails or is missed, your payment plan will be terminated, your order will be cancelled, our obligations to deliver further links will end, and all payments already made will be non-refundable.

6. Refunds & Cancellations

All payments are final. No refunds are offered. Once your first payment is processed, your order cannot be cancelled by you for any reason, regardless of delivery stage, outcomes, or expectations.

7. Onboarding, Systems & Way of Working

You must complete all onboarding steps, forms, and communications through our designated systems, including the Monday.com portal, or agreed alternatives where expressly confirmed in writing. You must follow all instructions exactly, including tagging designated support channels (e.g. @Help Desk), submitting required forms, and scheduling calls via provided links.

Failure to follow instructions or complete onboarding properly may delay, limit, pause, or prevent service delivery and does not entitle you to a refund. We are not required to operate outside our systems, workflows, or approved processes.

8. What Counts as a Link

A link is a backlink to your website that meets the following criteria:

Average Domain Rating (DR) 70 per order, according to Ahrefs.
Dofollow or nofollow links both count, typically delivered as a mix.

Duplicate Domains

Up to three unique links from the same domain may count toward an order, provided each appears in a separate, original article. Any additional links from the same domain beyond the first three do not count toward your order.

Syndicated Articles

Syndicated articles with links: We’ll count one link (can be nofollow) from syndicated content toward your order. Any other versions will only count if they are dofollow.

Examples:
If an article is syndicated three times and two links are nofollow while one is dofollow, two links count toward your order.
If an article is syndicated three times and all three links are nofollow, one link counts toward your order.

9. Important Editorial Disclosures

Your purchase is for links only. Links are secured from predominantly UK and US publications, although coverage may also appear on international or syndicated sites depending on editorial distribution.

We do not guarantee control over article copy, context, tone, positioning, or anchor text used by journalists or publications. Articles may include broader commentary or expert input that is not niche- or brand-specific.

We do not guarantee SEO outcomes, search engine rankings, traffic, or commercial results. We do not guarantee the number of pitches, press releases, or links delivered within any specific timeframe.

If you agree to purchase additional links beyond your initial order, your card on file will be charged as those links are published.

10. How We Work

Links may be secured through a combination of:

Expert insights – authoritative quotes, tips, and analysis provided to journalists seeking contributors.
Organic press release pitching – pitching news, stories, or expert commentary directly to journalists for earned coverage.
Press release partnerships – collaborating with trusted publishers and editorial partners to place content on high-authority media sites.

11. Delivery Timelines

Advertised delivery timelines are guidelines only. Actual delivery may vary depending on journalist demand, editorial schedules, publication lead times, and other factors beyond our control.

Delivery timelines begin only once onboarding is complete, including receipt of required materials and creation of your expert profile.

12. Content Authority, Approvals & Marketing Rights

Unless otherwise agreed in writing, we retain ownership of all content we create.

By default, no client sign-off is required. If we write content without your sign-off, you authorise us to draft and pitch content on your behalf without requiring your prior approval and without holding us liable for editorial decisions, outcomes, or publication results.

Where sign-off is exceptionally agreed in writing, failure to provide feedback within a reasonable timeframe authorises us to proceed with pitching without approval, and we shall have no liability whatsoever arising from that decision or any resulting publication.

If we are engaged on behalf of your client, you confirm that you have obtained their consent for us to draft and pitch content under the same terms, without requiring prior approval and without holding us liable.

Unless restricted in writing, we may reference your brand, logo, or collaboration for marketing and case study purposes.

You acknowledge and agree that the focus of this service is on securing authoritative editorial links at scale, not on guaranteeing specific article tone, wording, positioning, messaging, or content styles.

13. Irrevocability of Pitches, Publications & Links

Once content has been pitched to a journalist, editor, publisher, or media outlet, we cannot and will not withdraw, amend, suppress, or request the removal of any pitch, article, link, mention, or publication, whether published, scheduled, syndicated, or archived.

You acknowledge that editorial content is controlled solely by journalists and publishers, not by us, and that requests to remove, alter, or retract coverage, links, or mentions are outside our control and responsibility. This includes, without limitation, changes of preference, brand repositioning, reputational concerns, affiliate considerations, or post-publication objections.

No refunds, credits, substitutions, or replacements will be offered in relation to content that has been pitched, published, syndicated, or linked.

14. Exclusivity During Engagement

While working with us, you agree that neither you nor any third party acting on your behalf (including agencies, PR firms, consultants, employees, contractors, or representatives) will pitch your brand or expert(s) directly to the media unless expressly agreed in writing.

This restriction exists to prevent duplication, reputational damage, conflicting outreach, and confusion for journalists.

15. Affiliate Program Memberships

If you participate in affiliate programmes, any links secured through our work that a publication treats as affiliate links still count as delivered links under your order.

16. Indemnity

You agree to indemnify and hold us harmless against claims, losses, damages, liabilities, or expenses arising from false or misleading information provided by you, breaches of these Terms, or unlawful, unethical, or negligent conduct.

17. No Chargebacks or Disputes

You agree not to initiate chargebacks or payment disputes for services delivered under these Terms. Doing so constitutes a material breach.

18. Data Privacy

We collect, process, and store personal and business data in accordance with our Privacy Policy. By purchasing our services, you consent to such processing for service delivery, account management, compliance, and internal business operations.

19. Changes to These Terms

We reserve the right to amend, update, or replace these Terms and Conditions at any time. Any changes will take effect once published on our website or otherwise communicated to you.

Your continued use of our services after such changes constitutes acceptance of the updated Terms. It is your responsibility to review the Terms periodically.

20. Governing Law & Jurisdiction

These Terms and Conditions are governed by and construed in accordance with the laws of the Province of Saskatchewan and the federal laws of Canada applicable therein.

You agree that any dispute, claim, or proceeding arising out of or relating to these Terms or our services shall be subject to the exclusive jurisdiction of the courts of Saskatchewan, Canada.