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We’ve compiled the most common questions about us and how we work.

If you still have any questions, don’t hesitate to reach out via our Contact Us page—we’re here to help!

General FAQs

Over the last decade, our team has supported thousands of brands, founders and public figures across the UK and US.
Our experience includes campaigns and media coverage involving organisations and brands such as Jameson Whiskey, Anytime Fitness, Harry’s Subscription Box, The O2 Arena, The British House of Commons and Dolce & Gabbana, as well as projects involving well-known public figures including Britney Spears, Joan Collins, Lindsay Lohan, Kourtney Kardashian and Strictly Come Dancing.
We’ve worked across a wide range of sectors — from consumer brands and hospitality to finance, technology and professional services — helping brands earn credible media coverage that builds visibility and trust.
No Strings Public Relations is run by a team of PR professionals and journalists led by founder Riley Gardiner.
Our team includes experienced PR specialists alongside ex-journalists who understand how newsrooms work and what editors actually want.
We operate internationally with team members working across the UK, North America and Europe, supporting campaigns that secure coverage across major media outlets in the UK and US.
No Strings Public Relations is a journalist-led PR agency that helps brands earn credible media coverage.
We specialise in earned media — securing coverage, expert commentary and editorial links in trusted publications through real PR outreach.
Our services are designed to help brands build credibility, visibility, SEO authority and AI-search visibility through meaningful media coverage.
Our pricing reflects how our agency is structured.
Instead of traditional agency overheads, layered account teams and long retainers, our model focuses on efficient workflows, experienced PR professionals and technology that handles administration and reporting.
We also work with hundreds of brands across multiple regions, which allows us to operate at a scale many traditional agencies simply don’t have. This creates economies of scale that help reduce costs while maintaining strong media relationships and consistent outreach activity.
These efficiencies allow our team to spend more time on the work that actually delivers results — writing strong stories, pitching journalists and securing coverage — while keeping costs significantly lower than traditional PR agencies.
It depends on the service.
Our PR Plan does not guarantee coverage because it’s a collaborative, ongoing PR service built around earning the right opportunities over time.
However, we also offer pay-for-results models where you only pay for secured outcomes:
• Online Brand Media Mentions — pay per secured mention
• PR Backlinks — pay per secured link
If you prefer a model with more certainty around outcomes, those services are often the better fit.
It depends on the service and the type of coverage we’re targeting.
With our Online Brand Media Mentions and PR Backlinks services, the first coverage often appears within 3–6 weeks, with full delivery typically completed within 2–6 months.
With our PR Plan, results usually build over the first 1–2 months as we develop angles, begin pitching and build momentum with journalists.
PR works best when it’s treated as a long-term credibility and visibility strategy, but many clients begin seeing early results within the first few weeks.
The type of coverage we secure depends on the service you choose.
For our Online Brand Media Mentions and PR Backlinks services, the focus is primarily on sharing brand expertise. This means positioning founders, spokespeople and subject-matter experts as credible voices journalists can quote and reference in their articles.
This often includes:
• expert commentary
• interviews
• insights or analysis on industry topics
• quotes within wider media features
For our PR Plan, the strategy is broader and more holistic. In addition to sharing expertise, we also work on:
• promoting consumer products and services in roundups and buying guides
• story-led coverage around founders, milestones or brand journeys
• business announcements and company news
• brand and product features where there’s a genuine editorial angle
All coverage is earned through editorial pitching to journalists, not paid placements or advertorials.
Yes.
Earned media coverage often includes brand mentions and editorial links from trusted publications, which can support:
• search visibility
• domain authority
• brand recognition
• AI search signals
PR also strengthens the credibility signals search engines look for when evaluating brands.
In most cases, yes.
Journalists often want quotes, insights or expert commentary, so having a founder, spokesperson or subject-matter expert available significantly improves media opportunities.
If you're unsure who this should be, we can help identify the best person to represent your brand.
No.
Our team handles:
• press releases
• media pitches
• journalist outreach
• story development
You simply provide the information and insight we need to position your brand effectively.
PR works best when there is collaboration between the brand and the PR team.
To generate strong media opportunities, we typically need:
• A spokesperson or founder who can offer expert insights or commentary
• A well-optimised website or clear brand presence
• Openness to different story angles or opportunities
• The ability to respond quickly if a journalist has a follow-up question
For our PR Plan, most clients spend around 10 minutes a day answering quick questions or approving ideas so momentum keeps moving.
For our PR Backlinks and Online Brand Media Mentions services, the process is much more hands-off. We simply run a short onboarding call to collect the information and assets we need, and then our team handles the rest.
Our team manages the writing, pitching and media outreach on your behalf.
We work with a wide range of businesses and organisations including:
• e-commerce and consumer brands
• technology and SaaS companies
• health and wellness brands
• finance and professional services
• travel and hospitality brands
• home improvement and property businesses
We also regularly support SEO agencies and marketing agencies through white-label partnerships.
To maintain strong relationships with journalists and protect the credibility of our outreach, there are some industries and business models we don’t work with.
These typically include:
• smoking, vaping, CBD or cannabis brands
• gambling, adult content or political campaigns
• weapons or weapon-related products
• religious organisations
• MLM businesses
• crypto or investment opportunities
• wealth coaching or property coaching businesses
• media outlets or publishing platforms
• artists, musicians, films or fiction writers
We’re also unable to support marketing agencies promoting their own agency services, although we regularly work with agencies on behalf of their clients through white-label partnerships.
If you're unsure whether your brand is a good fit, the eligibility form helps us assess that quickly.
Content created by No Strings Public Relations — including press releases, pitches and supporting materials — remains the intellectual property of the agency.
Clients are welcome to use published media coverage and press mentions resulting from our campaigns as part of their marketing.
No.
No Strings Public Relations is not a publisher.
Our role is to pitch stories, insights and expert commentary to journalists and editors at relevant media outlets.
All coverage is earned editorial coverage published independently by media organisations.
All coverage is earned editorial coverage published independently by media organisations.
Yes.
We regularly support SEO agencies, marketing agencies and consultancies through white-label or behind-the-scenes delivery.
This allows agencies to offer PR services to their clients without building an in-house PR team.
We’re proud to be highly rated by our clients.
You can read recent reviews and feedback on our Trustpilot profile, where brands share their experiences working with No Strings Public Relations.
The first step is to complete our short eligibility form.
This quick questionnaire helps us understand your brand, what you’re hoping to achieve with PR, and whether our services are the right fit.
If it looks like a good match, we’ll review your submission and come back to you with next steps or honest feedback.
In many cases, the next step is a short Google Meet with our Co-Founder, where we’ll discuss your goals and recommend the most suitable PR approach — whether that’s our PR Plan, Online Brand Media Mentions, or PR Backlinks service.
If everything makes sense, we’ll guide you through the sign-up and onboarding process so the campaign can begin.
Traditional PR agencies often focus on large retainers, long contracts, and broad brand management. Their services typically include strategy, brand positioning, and ongoing communications work — which can make them expensive and difficult for growing businesses to access.
Our approach is more focused.
We concentrate on the parts of PR that actually generate media coverage: developing strong story angles, providing expert insights, and pitching journalists who are already writing relevant stories.
Because our team includes ex-journalists and experienced PR professionals, we understand what editors are looking for and how to position brands in a way that fits real media coverage.
Our model is also built to be more flexible and affordable. By streamlining internal processes and working with hundreds of brands across multiple regions, we’re able to operate at a scale that allows us to offer PR services without the high retainers typically associated with traditional agencies.
The result is a more accessible model focused on earned media, credibility, and long-term visibility, rather than expensive retainers or vague “PR activity”.

PR Backlinks FAQs

Yes — your brand needs to be PR-ready.
This typically means:
• A well-optimised website
• A spokesperson or founder we can use for expert commentary
• Openness to different story angles or media opportunities
• The patience to allow PR outreach to work (links usually take a few months to land)
Start by completing our short eligibility form.
Based on your answers, the form may let you know straight away if we’re not the right fit. If it looks like a potential match, we’ll review your submission and come back to you with next steps or honest feedback.
If it makes sense to move forward, we’ll invite you to a Google Meet to discuss the strategy.
The first step is to complete our short eligibility form.
This helps us quickly understand your brand, what you’re hoping to achieve, and whether our PR Backlinks service is the right fit.
If your brand looks like a good match, we’ll review your submission and come back to you with next steps. In many cases this includes a short Google Meet where we discuss the strategy and onboarding process.
No.
We focus entirely on earned editorial media coverage, not paid placements. That means there are no additional media fees or hidden costs.
You only pay for the links included in your order.
Very little.
Once we confirm the service is a good fit, we’ll run a short onboarding call to collect the information and assets we need.
After that, our team handles the writing, pitching and journalist outreach on your behalf.
We provide real-time media monitoring, so you’ll receive notifications when coverage is published and when links are secured.
We also keep you updated as placements go live.
PR link building is a long-term SEO strategy.
The first links often appear within 3–6 weeks, with full delivery typically completed within 2–6 months, depending on editorial timelines and your industry.
The SEO benefits continue to build over time as these high-authority links strengthen your website’s credibility.
We focus on high-authority editorial media outlets.
This includes:
• national news publications
• well-known online magazines
• industry publications
• trusted niche websites
These are editorial backlinks within real articles, not spammy directories, link networks or private blog networks (PBNs).
No.
Speed is critical in PR. Journalists receive a large volume of pitches, so being early often determines whether coverage is secured.
Our team focuses on securing relevant editorial opportunities, ensuring your brand appears naturally within high-quality media coverage.
No.
Journalists decide how they reference sources.
In most cases they use branded anchor text, such as your company name or spokesperson.
This creates natural editorial links, which are the safest and most effective for long-term SEO.
We begin pitching immediately, but journalists work on their own editorial schedules.
Some stories publish quickly, while others take longer due to editorial timelines and publication processes.
While links sometimes appear sooner, we can’t control when journalists publish their articles.
Yes.
We guarantee an average Domain Rating (DR) of 70+ across billable links.
Our placements typically include a mix of Follow and NoFollow links, and we charge for both because both have real value.
Google now treats nofollow as a hint rather than a strict rule, meaning these links can still contribute to SEO when they come from trusted editorial sources.
Our links appear within real media coverage, not sponsored placements or guest posts.
That means they are natural editorial links, which are exactly the kind of links Google values over time.
This is one reason many SEO agencies across the UK, US and Canada white-label our service for their own clients.
If a syndicated article includes a link, we count one version toward your order.
Additional versions will only count if they include a dofollow link.
Not usually.
Most editorial links naturally point to your homepage or About page, as that’s typically how journalists reference sources when quoting experts or mentioning brands.
Occasionally, journalists may link to another relevant page if it supports the story, but this is entirely at the journalist’s discretion.
Because these are earned editorial links, we don’t control where journalists choose to link — which is also why these links are considered more natural and valuable for long-term SEO.
Yes.
Many SEO agencies and marketing agencies white-label our PR Backlinks service, allowing them to deliver high-authority editorial links to their clients without building an in-house PR team.
Traditional link building often relies on guest posts, paid placements, link exchanges, or private blog networks (PBNs).
PR backlinks are different because they come from earned editorial coverage.
Instead of buying links or placing articles on SEO sites, we pitch expert insights and commentary to journalists who are already writing stories. When a journalist includes your insight, they often link back to your website as a source.
This means PR backlinks are:
• editorially earned
• contextually relevant
• published on trusted media websites
• far harder for competitors to replicate
Because of this, PR backlinks are widely considered one of the safest and most powerful forms of link building.
Editorial links are published on independent media websites, so technically the publisher always controls their content.
However, because these links appear within editorial articles rather than paid placements, they tend to remain live long-term.
In our experience, once an article is published, it usually stays online indefinitely unless the publisher removes or updates the story.
Yes.
Many SEO agencies and digital marketing agencies white-label our PR Backlinks service for their own clients.
Because these are earned editorial links from trusted publications, they complement traditional SEO strategies and help agencies secure higher-authority links that are difficult to obtain through standard outreach.
Possibly — but not easily.
Journalists decide which brands to quote, and coverage depends on timing, story relevance, and the strength of the expert insight being provided.
Because we pitch unique commentary and angles, coverage opportunities vary from brand to brand.
Even when multiple brands appear in the same article, the editorial context and positioning will usually be different.
PR backlinks require real editorial coverage, not simply placing a link on a website.
Each placement involves:
• identifying relevant journalists
• developing newsworthy angles
• writing tailored pitches
• securing editorial inclusion in a live article
Because these links appear on high-authority media websites, they require significantly more expertise and effort to obtain than traditional SEO links.
For that reason, PR backlinks are typically priced around $600–$1,000+ per link across the industry.
Our service is designed to make these kinds of editorial links more accessible, which is why our pricing starts from $270 / £199 per link — significantly lower than most PR agencies.
Despite the lower cost, the links are still earned editorial placements in trusted publications, which is why many SEO agencies across the UK, US and Canada white-label our service for their clients.

Online Brand Media Mentions FAQs

Online Brand Media Mentions are earned editorial mentions of your brand in trusted online publications.
Instead of paying for advertorial placements or guest posts, our team pitches your brand, expertise, products, or stories to journalists who are already writing articles.
When your brand is included in the article, it appears as a media mention, and in many cases the journalist will also include a link to your website.
These mentions help build credibility, visibility, and authority across search engines and AI-powered search platforms.
No.
We focus entirely on earned editorial media coverage, not paid placements. That means there are no additional media fees or hidden costs.
You only pay for the mentions included in your order.
Often, yes.
Across all mentions we secure, around 79% include a link back to your website.
However, the primary goal of this service is brand visibility and editorial mentions, rather than guaranteed links.
If your main goal is building links specifically for SEO, our PR Backlinks service may be the better option.
We secure coverage across high-authority online publications, including:
• national news sites
• major online magazines
• consumer media outlets
• niche industry publications
Examples of publications where our clients have appeared include titles such as Forbes, Newsweek, MailOnline and The Times, among many others.
Yes.
This service operates on a pay-per-result model, meaning you only pay for secured online mentions.
That makes it a good option for brands that want predictable outcomes without committing to a full PR retainer.
Very little.
We simply run a short onboarding call to collect the information and assets we need.
After that, our team handles the story development, writing, pitching and media outreach.
Media coverage takes time because journalists work on their own editorial schedules.
For most orders of four mentions, delivery typically takes between 2 and 6 months.
That said, the first mention often appears within the first few weeks, depending on how quickly journalists publish the stories we contribute to.
Because these are earned editorial placements, the exact timing ultimately depends on publication timelines and when journalists run their articles.
For this service, we primarily pitch brand expertise.
That means positioning your founder, spokesperson or subject-matter expert as a credible voice journalists can quote, reference or feature within their articles.
This often includes:
• expert commentary
• quotes and insights
• analysis or opinion on relevant topics
• interviews
• expert input within wider media features
The goal is to give journalists useful, credible expertise they can easily include in the stories they are already writing.
Yes.
Once your brand has been featured in an article, you can typically reference that publication in “As Seen In” media badges on your website or marketing materials.
This helps reinforce credibility with potential customers.
Yes.
Many SEO agencies and marketing agencies white-label our Online Brand Media Mentions service for their own clients.
This allows them to deliver media visibility and authority-building coverage without needing to run their own PR team.
Start by completing our short eligibility form.
It takes less than a minute and helps us assess whether this service is the right fit for your brand.
If everything looks like a good match, we’ll review your submission and come back to you with next steps.
Yes.
When your brand appears in trusted media publications, it sends strong credibility signals to search engines and AI search platforms.
Media mentions can help strengthen:
• brand authority
• search visibility
• entity recognition in AI search
• trust signals for customers
Even when an article does not include a link, brand mentions in trusted media still contribute to long-term search visibility.

PR Plan FAQs

Yes. To maintain credibility with journalists and the publications we work with, there are certain industries we don’t support.
These include:
• smoking, vaping, CBD or cannabis brands
• politics, gambling or adult content
• brands selling or promoting weapons
• religious organisations
• MLM businesses
• wealth coaching or property coaching programmes
• media outlets or publishing platforms
• marketing agencies promoting themselves
• artists, musicians, films or fiction writers
• jewellery brands
• crypto, investment schemes or financial institutions
If you’re unsure whether your brand is a fit, simply complete the eligibility form and we’ll let you know.
Yes — your brand needs to be PR-ready.
This typically means:
• a credible website or online presence
• a founder, spokesperson or expert who can contribute insights
• openness to different story angles
• the ability to respond to occasional journalist questions quickly
Start by completing our short eligibility form. If your brand looks like a potential fit, we’ll review your submission and come back to you with next steps.
The first step is to complete our eligibility form.
If your brand looks like a good match for the PR Plan, we’ll review your submission and come back to you with next steps. In most cases this includes a short Google Meet to discuss strategy before onboarding.
No.
The monthly fee covers the full PR service including strategy, pitching, content creation, outreach and reporting.
Because we focus on earned editorial coverage, there are no media placement fees or hidden costs.
Not at all.
Our team handles the writing, pitching and media outreach.
All we need from you is occasional collaboration — typically answering quick questions, approving angles or providing insight when journalists request comment.
You’ll have a dedicated account manager who oversees your PR activity.
You’ll also receive:
• a client portal for tracking progress
• fortnightly updates on pitching activity
• monthly strategy calls
• press monitoring so you never miss coverage
Our goal is to give you full visibility into what’s happening, without the guesswork that often comes with traditional PR agencies.
Once you sign up, onboarding usually happens within a few days.
During onboarding we collect your brand information, assets, expertise areas and goals. From there, our team begins developing story angles and pitching opportunities.
Our team includes ex-journalists and experienced PR professionals who pitch to media outlets across the UK, US and Canada.
We regularly secure coverage in:
• national news publications
• major online magazines
• consumer media outlets
• industry publications
Because we work with hundreds of brands across multiple regions, we’re constantly pitching stories and maintaining relationships with journalists.
No.
No reputable PR agency can guarantee editorial coverage because journalists ultimately decide what they publish.
What we can guarantee is consistent pitching, strong story angles, and experienced PR professionals who understand how newsrooms work.
Our model is built around long-term partnerships and commercial success for our clients. Because our service is affordable and flexible, we don’t rely on locking brands into expensive long-term contracts — we rely on clients choosing to stay with us.
That means the relationship only works if PR is delivering real value for your business. If we’re going to keep working together, we need to deliver results.
Traditional PR agencies often charge thousands per month on long retainers regardless of outcomes. Our approach is different — the partnership continues because the PR is working.
If you prefer a pay-per-result model, our Online Brand Media Mentions service may be a better fit.
PR takes time to build momentum.
Most campaigns begin to generate coverage within the first one to two months, with many clients receiving 2–4 articles per month once momentum builds, depending on the strategy and industry.
Because coverage is earned editorially, results vary based on story angles, news cycles and journalist interest.
Yes.
The PR Plan has a 3-month initial commitment. This allows enough time to develop story angles, pitch journalists, and begin generating media momentum.
After the initial three months, the plan continues on a month-to-month basis.
If you decide to cancel after this period, we simply ask for one billing cycle’s notice.
Yes.
After the initial 3-month commitment, you can cancel at any time by giving one billing cycle’s notice.
Because billing runs monthly, this means your subscription will continue for one final billing cycle after cancellation, after which the service will end.
We keep things flexible because we believe clients should stay because the PR is working — not because they’re tied into long contracts.
You’ll receive real-time press monitoring notifications when coverage goes live.
All placements are also tracked inside your client portal, where you can view coverage, links and activity updates.
Most clients spend around 10 minutes a day responding to quick questions or approving angles.
Our team handles the writing, pitching, follow-ups and media outreach. Your role is simply to provide insight or input when needed.
This collaboration helps us move quickly when journalists request comment.
We focus on outcomes that support real business growth, including:
• media coverage secured
• brand visibility and authority
• website traffic and enquiries
• SEO benefits from mentions and links
• long-term brand credibility
PR works best when measured as ongoing momentum rather than one-off hits.
Yes.
Many SEO agencies and marketing agencies white-label our PR services for their own clients.
This allows them to offer media coverage and editorial backlinks without building an in-house PR team.
Traditional PR agencies often charge £3,000–£10,000+ per month because they operate with large teams, high overheads, and long-term retainers.
Our model is built differently.
We focus on the parts of PR that actually deliver results — developing strong angles, writing compelling pitches, and securing earned media coverage — while streamlining administration, reporting, and internal processes through efficient systems.
We also work with hundreds of brands across multiple regions, which allows us to operate at a scale most traditional agencies don’t have. This creates economies of scale that help reduce costs without reducing the quality of outreach.
Because of this structure, we’re able to offer ongoing PR support at a much lower monthly cost while still delivering real editorial coverage and media relationships.
Our goal is simple: make credible PR accessible to growing brands, not just companies with large agency budgets.

Still have questions?

If you're wondering whether PR could work for your brand, the quickest way to find out is to complete our short eligibility form.

Check your eligibility