Wondering how much PR costs in the UK? This guide explains typical PR agency pricing, what affects monthly retainers, what you should expect at different budget levels, and whether hiring a PR agency, freelancer or doing PR yourself is the right choice for your business.

DIY PR can work.

For some small businesses, founders, experts, consultants and coaches, it can be a useful way to start building media visibility without paying for PR support straight away.

It can help you understand what journalists ask for, what kinds of stories get picked up, how your expertise might fit into the media, and how quickly you need to respond when an opportunity appears.

If you have time, patience and a willingness to learn, DIY PR can be worthwhile.