Is DIY PR Worth It? What Small Businesses Need to Know Before Doing PR Themselves

DIY PR can work.

For some small businesses, founders, experts, consultants and coaches, it can be a useful way to start building media visibility without paying for PR support straight away.

It can help you understand what journalists ask for, what kinds of stories get picked up, how your expertise might fit into the media, and how quickly you need to respond when an opportunity appears.

If you have time, patience and a willingness to learn, DIY PR can be worthwhile.