Is DIY PR Worth It? What Small Businesses Need to Know Before Doing PR Themselves
DIY PR can work.
For some small businesses, founders, experts, consultants and coaches, it can be a useful way to start building media visibility without paying for PR support straight away.
It can help you understand what journalists ask for, what kinds of stories get picked up, how your expertise might fit into the media, and how quickly you need to respond when an opportunity appears.
If you have time, patience and a willingness to learn, DIY PR can be worthwhile.
What Is Expert Commentary PR? How Experts Get Quoted in the Media
Expert commentary PR is one of the clearest ways to build credibility through the media.
It is also one of the most misunderstood.
When people think about PR, they often picture big announcements, product launches, celebrity campaigns or dramatic news stories. But for many founders, consultants, coaches, doctors, professional service providers and specialists, the strongest PR route is not always a press release.
It is being quoted as the expert.
For founders, experts, consultants, coaches, doctors, product brands and growing businesses, the decision is rarely as simple as “freelancer good” or “agency better”.