What Is Expert Commentary PR? How Experts Get Quoted in the Media

Expert commentary PR is one of the clearest ways to build credibility through the media.

It is also one of the most misunderstood.

When people think about PR, they often picture big announcements, product launches, celebrity campaigns or dramatic news stories. But for many founders, consultants, coaches, doctors, professional service providers and specialists, the strongest PR route is not always a press release.

It is being quoted as the expert.

For founders, experts, consultants, coaches, doctors, product brands and growing businesses, the decision is rarely as simple as “freelancer good” or “agency better”.