PR Essentials for £297/Month
Start building authority through journalist-led PR
£297 per month
Clear pricing. Honest advice. A focused way to start PR.
Coverage Secured In Publications Including
The Times, Daily Mail, Forbes, Newsweek and more.
A Fairer Way To Do PR
Most growing brands know they need more credibility.
They want to be seen as experts.
They want stronger authority.
They want media opportunities that help them look more trusted.
But they may not be ready for a broader PR campaign straight away.
PR Essentials is designed as a focused starting point.
For £297 per month, we help you start building authority through one clear expert profile, reactive journalist opportunities and regular expertise-led press release activity.
It is journalist-led, structured and commercially sensible — but intentionally lighter than our Standard PR Plan.
PR Essentials is built around a simple idea:
You already know things that could be useful to journalists.
Our job is to help shape that knowledge into media-friendly ideas, comments and press release angles.
Activity may include:
Expert commentary
Reactive journalist opportunities
Advice-led press releases
Seasonal commentary
Useful tips and insight
Online and print media opportunities
The goal is simple: help you become more visible, credible and trusted for what you know.
What’s Included In PR Essentials
One expert profile
We create one focused expert profile around your knowledge, experience or specialist area.
This gives us a clear foundation for your PR activity and helps journalists understand what you can comment on.
Reactive journalist opportunities
We look for suitable journalist requests and reactive media opportunities linked to your area of expertise.
When the right opportunity comes up, we can pitch you to the journalist and support with the copywriting needed for your response.
Two expertise-led press releases per month
You receive up to two press releases per month focused on sharing your expertise.
These are not product launches, service campaigns, founder stories, real-life stories or business news announcements. Those sit within the Standard PR Plan.
PR Essentials press releases are built around useful advice, expert commentary, timely opinions, seasonal hooks or practical insight journalists may want to use.
We can pitch you ideas, or we can come up with ideas together.
Basic PR direction
You receive basic PR direction so your activity has focus.
This is lighter than our Standard PR Plan, but still shaped around what journalists are likely to find useful from your area of expertise.
Online and print media
PR Essentials focuses on online and print media opportunities where relevant.
TV, radio and podcast outreach are not included in PR Essentials or the Standard PR Plan as standard.
Monthly call or update
You receive a monthly call or written update, depending on what is most useful at the time.
Is PR Essentials Right For You?
This plan is a good fit if:
You want a lower-cost way to start PR
You are a coach, consultant, founder, expert or service business
You have one clear area of expertise
You want to start building authority through media visibility
You are interested in expert commentary and reactive opportunities
You want regular press release activity
You understand that PR is organic and coverage is not guaranteed
You want journalist-led support without a large agency retainer
This plan is probably not the right fit if:
You want a full PR campaign
You need multiple profiles or wider campaign angles
You want TV, radio or podcast outreach
You need advanced positioning support
You want the Founder & Authority Positioning Session
You expect guaranteed press coverage
You want completely hands-off PR with no involvement
You are only interested in backlinks rather than wider credibility and visibility
“The real deal — they do exactly what they say they’ll do.”
— Isaac, TOAD Diaries
Simple, Transparent Pricing
£297 per month
3-month initial term
PR Essentials - £297/month
PR usually builds properly over months 3–6, but some campaigns see early coverage within the first few weeks.
PR Essentials is a focused journalist-led PR starting point for coaches, consultants, founders, experts and service businesses.
It includes one expert profile, reactive journalist opportunities, up to two press releases per month, basic strategy, online and print media opportunities, and a monthly call or update.
PR usually builds over time. Some opportunities may come quickly, while others take longer. Coverage volume varies and press cannot be guaranteed.
The aim is to help you start building credibility, authority and visibility in a commercially sensible way.
What Our Clients Have Achieved
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One Less Thing
Franchise cleaning business
We helped One Less Thing build visibility and credibility through consistent PR.
In under a year, we secured 35 pieces of national coverage, putting the brand in front of the audiences that matter and supporting long-term growth.
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Rudolph Diesel
Interior designer
By positioning Rudolph as an expert voice in design and interiors, we secured 84 pieces of national coverage.
This established him as a go-to expert across titles including The Times, Forbes, House Beautiful, and more.
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Admiral Jet
Luxury private jet charter
We partnered with Admiral Jet to raise visibility across national and business media, positioning the brand around luxury travel, private aviation and high-net-worth lifestyle expertise.
The result: 30 pieces of coverage in titles including Forbes, The Sun and Raconteur, helping place the brand in front of high-net-worth decision-makers.
Proud to be top-rated on Trustpilot.
What Clients Love About Us
“Loyal, dependable & results-driven.
This isn’t just a transactional service; it’s a true partnership. They’ll do their part to get the ball rolling, and you can trust that they’ll follow through with professionalism and care. If you’re looking for a PR team that’s as committed to your success as you are, this is the company to trust.”
— Louise Burke, Actress
“…they are totally open, they have great systems and communications.
They have already been getting me national coverage for a price I'm totally happy with.
Dream come true."
— Ben, Hugo Energy App”
“These guys are great, particularly for a small business like mine.
They provide a personalised service and it seems that nothing is too much trouble. The whole team is so incredibly friendly and personable, and it feels like they are as excited about my business as I am.”
—Sara, The Bark Side
Meet the Team Behind Your PR
Hi, I’m Riley, Co-Founder of No Strings Public Relations.
For nearly a decade, I’ve helped founders, experts and brands across the UK and US earn media coverage that builds credibility, visibility and long-term authority.
Our team includes experienced PR professionals, writers and former journalists who understand how newsrooms work, what editors want and how to shape comments, stories and press release angles journalists can actually use.
PR Essentials is our focused starting point for coaches, consultants, founders, experts and service businesses who want to begin building authority through journalist-led PR.
It is not designed to do everything. It is designed to help you start.
If you have one clear area of expertise and want to become more visible for what you know, this may be the right first step.
If you want a fuller campaign around your expertise, business and story, our Standard PR Plan may be a better fit.
— Riley Gardiner, Co-Founder
No Strings Public Relations
“They’ve already been getting me national coverage for a price I’m totally happy with.”
— Ben, Hugo Energy App
Need Something Broader?
PR Essentials is designed to help you start promoting what you know.
If you want to promote your expertise, business and story more broadly, our Standard PR Plan may be a better fit.
PR Essentials — £297/month
Best for one expert profile, reactive opportunities and regular press release activity.
Standard PR Plan — £597/month
Best for broader campaign direction around your expertise, business, founder story, services, products and media opportunities.
PR Essentials Helps You Build Visibility Through
Expert commentary
Sharing your knowledge, insight and opinions in response to relevant journalist opportunities.
Reactive media opportunities
Putting you forward when journalists are looking for suitable experts, comments or useful angles.
Advice-led press releases
Turning what you know into practical, media-friendly press release ideas.
Seasonal commentary
Using timely hooks, awareness days, trends and recurring media moments to make your expertise more relevant.
Useful tips and insight
Creating simple, helpful angles that journalists can use in articles for their readers.
Online and print media opportunities
Focusing on realistic media opportunities across online and print publications where your expertise could be a fit.
Who We Work Best With
PR Essentials works best for people and businesses with credible expertise, experience or insight to share.
This is not a broad product, service or founder-story PR campaign. It is designed for clients who can comment on useful topics, answer journalist questions and share advice the media may want to use.
Examples include:
Consultants and executive coaches with clear professional expertise
Life coaches, business coaches and leadership coaches with practical advice to share
Founders who can comment on their industry, customers or business journey
Doctors, medical experts and health professionals with useful public-facing insight
Professional service providers with specialist knowledge
Workplace, HR, finance, property and legal experts
Health, wellness, fitness and lifestyle specialists
Home, interiors and real estate experts
Tech, SaaS and startup founders with sector insight
Travel, hospitality and experience experts
Beauty, skincare and fashion specialists with expert-led advice
Service businesses with a clear point of view or useful customer insight
Not Every Brand Is The Right Fit
PR Essentials works best when there is clear expertise, experience or insight we can shape into journalist-friendly commentary.
Because of that, some sectors are not the right fit for this plan.
We don’t work with:
Smoking, vaping, CBD or cannabis brands
Politics, gambling or adult content
Brands selling or promoting weapons
Religious organisations
MLM
Wealth coaching / Property coaching
Media outlets or publishing platforms
Marketing agencies for themselves
Artists, musicians, films or fiction writers
Jewellery brands
Crypto / Investment opportunities / Financial institutions
Still Have Questions? We’ve Got You
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No. PR Essentials is a focused starting point.
It is built around one expert profile, reactive journalist opportunities and expertise-led press releases. If you want wider PR around your business, founder story, services, products or news, our Standard PR Plan may be a better fit.
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No. PR Essentials is not DIY PR.
You are not left to work out your own angles, write everything yourself or pitch journalists on your own. We guide, prod, suggest, encourage, shape the ideas, support the copywriting and pitch suitable opportunities.
That said, we do need your input and sign-off. You are the expert. We are the PR team helping turn that expertise into something journalists can use.
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No. PR Essentials is not a PR platform or PR software.
You are not just getting access to a tool, database or dashboard and being left to do the PR yourself. Our team helps shape your angles, supports the copywriting and pitches suitable opportunities.
There may be systems behind the scenes to keep everything organised, but the service itself is human-led, journalist-led PR support.
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You will be supported by the No Strings PR team.
PR Essentials is a focused plan, so it does not include the same depth of account management or strategic support as our Standard PR Plan, but you will still be dealing with real people who understand PR, journalists and media angles.
You will hear from us several times a week as we guide the activity, suggest ideas, request input, support the copywriting and pitch suitable opportunities.
You will need to provide input and sign-off, because the expertise has to come from you.
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Item descriptionNo. You just need credible expertise, experience or insight that could be useful to journalists.
PR Essentials is designed to help you start becoming more visible for what you know.
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Yes. We support the copywriting for suitable reactive journalist opportunities and create up to two expertise-led press releases per month.
You are still the expert, so we will need your input, insight and sign-off. Our role is to shape your expertise into clear, media-friendly comments and press release angles that journalists can actually use.
We may pitch you ideas, or we can develop ideas together, but everything should be grounded in your knowledge, experience and point of view.
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No. PR Essentials is not based on newswire distribution.
We do not simply upload your press release to a wire and hope something happens. We shape expertise-led press release angles and pitch relevant media opportunities where your insight may be useful.
The focus is earned PR, journalist-led angles and useful expert commentary — not mass distribution.
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No. PR is earned, so journalists decide what they use.
We can create strong angles, pitch suitable opportunities and support the copywriting, but no PR plan can honestly guarantee coverage.
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If you need more campaign depth, you can move to the Standard PR Plan.
Standard is better suited to broader PR around your expertise, business, founder story, products, services, real-life stories or business news.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Scroll through our favourite media mentions below.
Follow us on Instagram for more.
How to Get Started
1. Get in touch
Fill in the short form here and tell us about your brand and your goals for coverage.
Based on your answers, the form may let you know straight away if we’re not the right fit. If it looks like a potential match, we’ll review your submission and come back to you with next steps or honest feedback.
If it makes sense to move forward, we’ll invite you to a Google Meet.
2. We’ll have a chat
You’ll chat with our Co-Founder on a Google Meet.
We’ll discuss your goals, potential media angles, positioning, story opportunities and whether our PR Plan is likely to be a strong fit.
After the call, we’ll follow up with a proposal and sign-up instructions.
3. Set up
Once signed up, we’ll collect the information we need and build one focused expert profile around your knowledge, experience or specialist subject.
This gives us the foundation for reactive journalist opportunities and expertise-led press release ideas.
4. PR time
We’ll start looking for suitable journalist opportunities and developing expertise-led press release ideas.
We’ll guide, prod, suggest, encourage, pitch suitable opportunities and support the copywriting, but we’ll still need your input and sign-off so everything is grounded in your real expertise.